Buyer's Guide
White-Label Hosting — what really decides it
A straight answer for agencies and independents selling hosting under a name of their own: how to weigh the options, what to leave on the shelf, and the setup we would order.
Straight answer first
If you read one paragraph only, the right pick is reseller hosting with private nameservers, unbranded panels and our infrastructure standing behind your name — the customer relationship is yours, and we make it one you can defend.
The reasoning, the tests and the trap to avoid all sit below — written for agencies and independents selling hosting under a name of their own, with none of the affiliate-table theatre this subject usually attracts.
Written by the Hosting Seller staff · Checked 1 August 2026
NVMe
Storage in every plan
Free
Domain, year one
99.9%
Uptime commitment held
Flat
Price at renewal
Most advice on this subject is a ranking table funded by referral fees. This page works differently: name the buyer (agencies and independents selling hosting under a name of their own), name the tests, name the trap, and give a recommendation we are happy to defend across the counter.
The economics here rest on an imbalance. Customers judge hosting by the relationship and by who answers for it, and a small local brand supplies both better than a giant does, on exactly the same underlying infrastructure. Keep that in view and most of the noise in this market sorts itself into signal.
How to weigh up the options
Here is the scorecard we would use — and the one we invite you to hold us to:
How complete the disguise is: nameservers, panels and emails all carrying your name.
The quality of the infrastructure your reputation will quietly rest upon.
How the billing system slots into the layer your customers see.
How far you can escalate when a problem outgrows first-line support.
The trap most buyers walk straight into
Putting your label on a weak platform; the badge moves the blame onto you while the cause stays firmly with them.
It survives because it works on first-time buyers — the cost is deferred, disguised or discovered at renewal, long after the comparison was made. Pricing the second year rather than the first is the one habit that defuses most of it.
The verdict, plainly
Reseller hosting with private nameservers, unbranded panels and our infrastructure standing behind your name — the customer relationship is yours, and we make it one you can defend.
In concrete terms, that is our Reseller 2 option: one flat price, stocked with the essentials (SSL, migration, backups, mail) this market loves to sell separately, and upgradeable in place when the job grows.
Real people answer the counter at any hour, including the awkward questions other hosts wave off as out of scope.
Try it before you trust it
Any host worth ordering from survives inspection: check the renewal price is printed on the tag rather than in a footnote, ask support a real question at an awkward hour and read the reply, comb the refund policy for carve-outs, and look up the company registration — a genuine business leaves a paper trail.
The refund window covers the rest — move a real site across (the free migration makes that painless), live with it for a fortnight, and let daily use settle what no marketing page can.
No affiliate table, no ranking fee
We are a host recommending hosting, and we say it plainly. No pretend neutrality, no league table paid for by referral fees. The trade is openness for trust, and it reads better besides.
NVMe disks and LiteSpeed caching sit on the shelf at every price point, not behind a premium tier.
- Tests you can run for yourself
- Renewal prices on the tag, not in a footnote
- The free move in makes trying us painless
- A refund policy with no small print
Why Hosting Seller
On every plan, as standard
Matched to this verdict
The Reseller 2 plan is this page's recommendation made concrete — one flat price, essentials included, upgradeable in place.
Written for the real buyer
The tests here come out of actual conversations with agencies and independents selling hosting under a name of their own, not off a feature spreadsheet.
A company you can look up
Bohzo Ltd, registered in England and Wales — a host with a public record you can read before trusting.
A refund without a gauntlet
If it does not suit, leaving is a request rather than a negotiation — which is why we are content to be tested.
Support you can try first
Ask us something hard before you pay — how a host behaves pre-sale is the ceiling of what follows.
NVMe and LiteSpeed as standard
The performance kit other hosts reserve for premium tiers is simply how our plans are built.
First Steps
From choosing to live
- 1
Write the requirement in one sentence
One honest sentence about the workload beats an afternoon of feature-table comparison, so write it before you go shopping.
- 2
Price the second year, not the first
Teaser rates are this market's favourite trick, so compare hosts on what year two costs and the field reorders itself on the spot.
- 3
Try it inside the refund window
Order, move a real site across free, and use it properly for a fortnight — the daily experience is the product, and the window makes trying it cost nothing.
In the Box
Packed with every plan
- A free SSL certificate on every plan, reissued before it lapses
- PHP versions picked per site from the panel
- A backup taken daily, with restores you run yourself
- Site migration done for you by our staff, at no charge
- The Softaculous installer for one-click application setup
- WordPress Toolkit, with updates applied for you
- LiteSpeed caching running at the server, not bolted on by plugin
- Real people on the counter, every hour of every day
- WebP image optimisation built in and costing nothing
- A domain free for year one when you order annually
Across the Counter
The questions we get asked most
How hidden is the real provider from my own customers?
Effectively invisible. Private nameservers on your own domain, an unbranded cPanel, your billing and your support desk out front. Customers deal with your company; we are the room at the back with the machinery in it.
What do I do when a customer problem is beyond me?
Escalate it to us and pass the answer on, in our words or your own. First-line work gets easier surprisingly fast, and the backstop for hard problems is the part you are really buying.
Does hosting come with mailboxes?
It does — mailboxes on your own domain ship with every hosting plan, with webmail, IMAP, POP and SMTP access and spam filtering fitted as standard. There is also standalone email hosting for domains whose website lives somewhere else entirely.
Where do the servers actually sit?
Our hosting runs from European datacentres with London at the centre, behind server-level caching that keeps cached pages quick for visitors anywhere. For most sites the build of the platform — NVMe disks, LiteSpeed, sensible numbers of accounts per machine — decides the speed far more than the postcode does.
Which control panel comes with the account?
cPanel, which the whole trade already knows. That means every tutorial online matches what you see, your backups restore onto any cPanel host anywhere, and what you learn here stays useful for life. Plesk and DirectAdmin are stocked on specific plans for anyone who prefers them.
What if the site outgrows the plan I bought?
You move up in place. Plan changes are made from the client area with no migration and no downtime, and the range runs from small shared accounts through VPS to whole dedicated servers. Growing becomes a line change on your account rather than a hunt for a new host.
Is the SSL certificate genuinely free?
On every plan, with nothing held back. The certificate is issued the moment your domain points here and reissues itself well before expiry. The encryption is the same as a paid DV certificate — paid tiers exist only for wildcard coverage or organisation validation, which most sites never need.
Read next
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Reseller Hosting
White-label hosting with WHM — sell under your own name and bill monthly.
Web Hosting
cPanel hosting on NVMe disks, with SSL, migration and year-one domain included.
Packing up and moving host? Take our checklist.
A plain running order for a move nobody notices: what to copy first, how to carry email across without dropping a single message, when to point DNS, and the two slips behind nearly every hour of downtime we get called about.
Do the launch properly this time.
From a first website to a rack of servers, moving up is a change to your account rather than a migration.
See the plans