Reseller runbook · Beginner · an afternoon
How to build a landing page that converts — One Page, One Job, One Thing Never to Name
Whether you are selling hosting under your own name or building a campaign page for a client, the page fails the same way: it tries to do two things.
Straight answer first
Give the page a single job and a single action, and if it is selling your own hosting, never name the platform underneath, because the white label is the product. The rest is ordinary discipline: the headline states the outcome, the evidence is specific and attributable, the navigation comes off, and one conversion event gets tracked so changes can be judged rather than debated.
Read on for the order of operations, the exposure to watch for, and the version of this job you can push across the rest of your accounts.
Written by the Hosting Seller staff · Checked 24 August 2026
Beginner
Hand on the keyboard
an afternoon
Billable time, per account
5
Stages in the runbook
24/7
Cover for you and for them
Written for the person who answers the phone when this goes wrong: an afternoon of work, a beginner hand on the keyboard, one client account to do it in.
The undo is named wherever one exists, because a rollback you can perform while the client is still on the line beats a clever configuration you cannot reverse.
The reseller page has one extra rule
A client's campaign page and your own hosting page are built the same way, with one exception: yours must not name what runs underneath it. Private nameservers, your own package names and your own support address are the product, and a page that credits the machinery undoes all three.
Write the specifications as capabilities rather than provenance: NVMe storage, LiteSpeed caching, daily backups, free SSL, a control panel the trade already knows. Every one of those is true, and none of them points anywhere except at you.
One job, and for a reseller that means one plan
A page offering three tiers, a domain search and a support link converts none of them. Pick the single plan this page exists to sell and repeat one call to action; the rest of the range belongs on the pricing page where comparison is the point.
Arriving traffic should face a choice between your action and the back button. Every extra option is a leak in the funnel the page was built to seal, and that holds for a newsletter link as much as for a paid click.
Evidence a hosting buyer can actually check
Claims are wallpaper; specifics convert. What the guarantee window is, which panel you provide, what happens at renewal, what is included that others charge for. A hosting buyer has been caught by a teaser price before and is reading for the catch.
Testimonials need names attached and logos need permission. If you cannot attribute it, leave it out — an unattributable claim on a hosting page reads as exactly what it is, and this audience is more sceptical than most.
Speed is a conversion feature you already pay for
Every additional second sheds visitors, and where the click was paid for that is money already spent. A lean page on server-level LiteSpeed caching with NVMe underneath starts winning before anybody has read the headline.
You do not need a per-visitor landing-page platform for this. WordPress with block patterns or a lean builder produces conversion-grade pages inside the account you already sell, at a cost that does not climb with traffic.
The kit sitting behind the accounts you sell
Setup is free, which matters most when you are testing whether a client segment is worth having at all. Nothing is due before you start selling, and the reseller guarantee runs to seven days.
Daily backups cover every client account and Imunify360 stands on every client site, so the two things clients panic about are already handled before they ask.
- NVMe underneath, LiteSpeed in front
- Account caps of 100, 250 or 500 by tier
- Migration in, done by our staff, free
- Real people answer, round the clock
Why Hosting Seller
On every plan, as standard
Costed in your time, not just described
Each stage says what it takes out of your week, so the job can be quoted before it is agreed.
Escalation that runs both ways
Support answers you at any hour and answers your clients too, which is what keeps a small operation off a permanent on-call rota.
The white-label rule, stated
The runbook names the one thing your own page must never credit, because the private label is what a client is paying for.
Limits named before you hit them
Where a ceiling exists on accounts, storage or bandwidth, the runbook names it rather than letting a client find it for you.
What the client sees, spelled out
Every step names the client-facing consequence, so nothing arrives in their inbox as a surprise you then have to explain.
No per-visitor platform required
The pages are built inside the account you already sell, so traffic does not arrive with a second bill attached.
First Steps
From choosing to live
- 1
Name the one action before you open the editor
One offer, one call to action, repeated down the page. On a hosting page that means one plan rather than a comparison table.
- 2
Write the headline as the outcome
The headline states what the reader gets and the subhead explains how. Both should be readable before the first scroll finishes.
- 3
Strip the navigation and the competing links
Minimal header, no footer menu full of exits. The page should offer your action or the back button and nothing in between.
- 4
Put checkable evidence in the middle
Named testimonials, figures with a source, logos you have permission to use, and the terms a hosting buyer is actually scanning for. Anything you cannot attribute comes out.
- 5
Track one event, then change one thing at a time
A single conversion event, and one change per test. Landing pages are drafts by definition, and a page with three simultaneous changes teaches you nothing.
In the Box
Packed with every plan
- 30 GB, 60 GB or 100 GB of NVMe by tier
- cPanel, the panel the rest of the trade already knows
- PHP versions picked per site from the panel
- Webmail plus IMAP, POP and SMTP on every mailbox you create
- WHM for you, a cPanel of their own for every client
- You set the limits every client account gets
- Setup free, with nothing due before you start selling
- NVMe SSD underneath, LiteSpeed cache in front
- Real people on the counter, for you and for them
- 300 GB, 600 GB or 1.5 TB of bandwidth by tier
Across the Counter
Things people ask us all the time
Should my reseller landing page name the platform underneath?
No. Private nameservers, your own package names and your own support address are what a client is buying. Describe the capabilities — NVMe, LiteSpeed caching, daily backups, free SSL — and leave the provenance off the page.
Can I build client campaign pages inside the account I sold them?
Yes, and it is usually the right answer. WordPress with block patterns or a lean builder produces conversion-grade pages on the hosting you already provide, at a flat cost rather than a per-visitor one.
Is a per-visitor landing-page platform ever worth paying for?
Only at serious advertising scale, if then. Those platforms sell templates and testing sugar at per-visitor prices, while on a reseller account the same page costs you nothing extra to serve however much traffic it takes.
How many campaign pages can one client account hold?
As many as the client needs, since they are pages rather than sites. Where the campaigns belong to different businesses, give each its own account instead: separation keeps the billing, the backups and the eventual handover clean.
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Daily backups and Imunify360 across every client account, on one predictable monthly line.
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