Margin Brief
Landing page hosting — The campaign works, and your client's page rent goes up
Landing-page platforms charge by traffic band, which means the better the campaign performs the more it costs — and you are the one who has to explain that invoice.
Straight answer first
Put campaign pages on hosting you control — WordPress with a page builder, or plain HTML if you prefer — with as many pages as you like on a flat bill and the speed in your own hands.
The commercial case writes itself once you have had the conversation twice. Landing-page platforms charge by traffic band, so a campaign that works pushes the client's page rent straight up, and the increase arrives in the same month as the success. On flat hosting the cost of a good month and a quiet month is identical, which makes your own pricing far easier to defend.
Written by the Hosting Seller staff · Checked 24 August 2026
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Written for agencies and resellers running campaign work for clients. You already build the pages; the question is where they live, who pays per visitor, and what happens to the data they collect.
Start with the incentive. A platform priced by the visitor is a platform whose interests diverge from your client's the moment things go well. That is worth escaping once the volumes are serious, and worth understanding before you recommend anything.
The meter, and what it does at scale
Priced by the visitor and by the page, a landing-page subscription quietly converts every successful campaign into a rent rise. Your client experiences that as a punishment for doing well, and they will ask you about it, because you recommended the tool.
On hosting you control the arithmetic goes flat. Ad spend can double without the page cost moving, which means the conversation about budget stays about media rather than about software. That is a better conversation for everybody, including you.
Where the leads live, and who owns them
This matters more than the price. Form submissions on a hosted platform live in the platform's database under the platform's terms; on your own hosting they live in a database you can back up, export and hand over. When a client changes agency, that difference is the entire negotiation.
Set it up as though the handover will happen, because eventually it will. Forms writing into a store the client can be given, mail routed through mailboxes on their own domain, and a documented export. Then say so in the proposal — it wins work against platforms that cannot.
Running a page per campaign without a plan per campaign
Campaign pages multiply. One product launch produces four variants, three of which will be retired within a fortnight. That is fine on hosting: they are directories or posts, not subscriptions, and retiring one costs nothing at all.
Static HTML served by LiteSpeed with caching on is practically instant, and WordPress with a lean builder gets close while staying easy to edit. Either way the bill is flat, nobody is charged per lead, and a split test is a copy of a folder rather than a licensing decision.
What to charge, now that the platform costs almost nothing
Do not price the page against the hosting, because the hosting is now negligible and you will talk yourself into a very small number. Price it against the campaign it serves and the work it took.
The useful framing for a client: they are paying for the page, the tracking that actually fires, and the fact that it stays fast when the ads start. The platform fee they were paying elsewhere becomes your margin instead of a software company's, and that is a fair trade for the party doing the work.
The supplier writing this would like the account
We are the supplier and we say so. No affiliate table, no ranking fee, and no pretence that this page arrived at its conclusion by accident.
Mailboxes on the client's own domain are part of the plan, which matters when the campaign's enquiries have to land somewhere they control.
- Tests you can run before you commit a client
- One trade price, held at renewal
- Free migration for the sites you already host
- A refund policy with no small print
Why Hosting Seller
On every plan, as standard
A flat bill whatever the traffic
A campaign that works costs the same as one that does not, which keeps the budget conversation about media rather than software.
Matched to this verdict
The Launch plan is this page's recommendation made concrete — one flat price, essentials included, upgradeable in place.
Leads in a database you can hand over
Submissions live somewhere exportable, which is the whole difference when a client changes agency or brings work in-house.
Pages you retire for free
Variants are folders and posts rather than subscriptions, so a split test that loses costs nothing to switch off.
Server-level caching for ad traffic
LiteSpeed with caching on keeps a page quick when the spend starts, which is when every millisecond is being paid for.
A refund without a gauntlet
If it does not suit, leaving is a request rather than a negotiation — which is why we are content to be tested first.
Price Tags Compared
How we compare with the household names
Typical sign-up and renewal prices across the market, set next to ours — the second number most comparison charts leave off.
| Line item | Hosting SellerBest seller | Typical big-brand host | Typical budget host | Typical loss-leader |
|---|---|---|---|---|
| Entry price / mo* | $2.42/mo | $4–$6 | $2–$4 | $1–$3 |
| Price at renewal / mo | $2.42/mo | $10–$15 | $8–$12 | $4–$6 |
| Renewal price on the entry plan is unchanged | ||||
| SSL on every plan | ||||
| Site migration included | ||||
| The entry plan uses NVMe storage | ||||
| Entry plan gets a backup daily | ||||
| Live human support, 24/7 |
*The number in our column is the cheapest plan on our shelf, priced on an annual term and pulled live from the very catalogue that feeds the pricing page, so it cannot drift out of date. Other columns show the ranges shared hosting tends to advertise inside each bracket: introductory rates that normally ask for a one-to-four-year commitment, then climb once that term expires. Naming individual competitors and printing their prices is something we have stopped doing. A figure we cannot re-check on the day you read it has no business sitting in front of you. So compare us with whoever you are genuinely weighing up, and read the renewal line first. That line tells you more than the headline ever will.
First Steps
From choosing to live
- 1
Decide where the leads land
Before the first page goes up, agree whose database holds the submissions and how they would be exported. It is the part of this that has legal weight.
- 2
Build the variant as a copy
Split tests should be a duplicated folder or post, not a licensing decision. Keep the naming tidy and retiring the loser takes a minute.
- 3
Test the pixels before the spend
Forms and tracking that fire every time are the entire point of the page. Verify them on the live URL before a penny of ad budget arrives.
In the Box
Packed with every plan
- LiteSpeed caching at the server, for pages that meet paid traffic
- Free SSL on every campaign page, reissued before it lapses
- WebP image optimisation built in and costing nothing
- A backup taken daily, with restores you run yourself
- PHP versions picked per site from the panel
- Mailboxes on the client's own domain for campaign enquiries
- DDoS filtering handled at the network edge
- Upgrades applied to the account in place, with no move between plans
- A domain free for year one when you order annually
- Thirty days' money back on hosting, seven days on reseller
Across the Counter
Things people ask us all the time
How do I explain to a client why we are leaving their landing-page platform?
With their own invoices. Show the cost in the month the campaign worked against the month it did not, then show a flat hosting figure beside it. The argument that lands is not that hosting is cheaper — it is that a platform priced by the visitor charges most exactly when things are going well.
Who owns the leads a campaign page collects?
Whoever the terms say, which is why this belongs in the proposal rather than in a later argument. On your own hosting the submissions sit in a database you can back up, export and hand over, and being able to promise that is worth more to a client than the saving on the platform fee.
Is a page builder fast enough for paid traffic?
With server-level caching, generally yes, and it stays editable by whoever is running the campaign. Static HTML served by LiteSpeed is quicker still if nobody needs to edit it under pressure. Choose on who has to change it at short notice, not on a benchmark.
How do I pay, and does it renew on its own?
Orders go through a secure checkout by credit or debit card, and the renewal is taken at the same price you first paid. Every invoice sits in the client area for you to read, and switching auto-renewal off is a toggle in your account rather than a telephone call.
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Take the meter out of the campaign.
Flat hosting whatever the traffic, server-level caching, leads in a database you can export, and one price at renewal.
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