Reseller Buying Desk
Reseller hosting for agencies — Reseller hosting, costed per account rather than per plan
The plan fee is the least interesting number on this page; what matters is what one more client costs you and what happens the day you have forty of them.
Straight answer first
A WHM reseller plan is priced per plan and consumed per client, so cost it that way: Reseller 1 at $14.99/mo plus $0.40 per active user is about $1.15 a client at twenty accounts and under a dollar at fifty, which means your real constraint is support time and disk, not the plan fee.
This page is the operational picture rather than a feature list: what the client experiences, where the per-account arithmetic actually lands, the four things that break somewhere around forty accounts, and the three places a supplier can still show through a white label that looked complete.
Written by the Hosting Seller staff · Checked 24 August 2026
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Reselling rewrites an agency's arithmetic. A build worth a single invoice becomes a subscriber worth a margin every month, and clients whose hosting you hold are famously slow to go anywhere else. That much is well understood. What is less well understood is that the plan you buy is almost irrelevant to whether this works — the account structure and your own processes decide it.
The published shelves: Reseller 1 at $14.99/mo for up to 100 client accounts on 30 GB of NVMe and 300 GB of bandwidth; Reseller 2 at $29.99/mo for 250 accounts on 60 GB and 600 GB; Reseller 3 at $59.99/mo for 500 accounts on 100 GB and 1.5 TB. Each adds $0.40 per active user, overselling is enabled from the start, and setup is free.
What the client actually experiences
They get a cPanel of their own. Not a folder inside yours, not a login to a shared panel with your other clients' domains listed down the side — their own account, with their own limits, their own backups and their own certificate. That isolation is what makes the offer professional, and it is the single decision this page most wants you to get right.
They reach it through nameservers carrying your brand, on a package with a name you chose, after a welcome email you wrote. If they ever look at a WHOIS record, a DNS lookup or the panel's own branding, they see your business. The supply chain behind it is your commercial arrangement rather than their concern.
And they get the ordinary product properly: free SSL on every site, daily backups, Imunify360 on guard, Softaculous with 240+ one-click applications, NVMe underneath and LiteSpeed in front. None of that is what you are selling — you are selling answerability — but all of it is what stops answerability from being expensive.
The arithmetic, per client rather than per plan
Twenty accounts on Reseller 1: $14.99 plus twenty lots of $0.40, which is $22.99 a month, or about $1.15 per client. Fifty accounts on Reseller 2: $29.99 plus $20.00, which is $49.99, or a dollar each. A hundred and fifty accounts on Reseller 3: $59.99 plus $60.00, so about eighty cents each. The cost per client falls as the book grows, which is exactly the shape a subscription business wants.
Set that against a commonly quoted retail band of £15–30 a month for managed hosting with updates and small fixes included. The gross margin is enormous and entirely beside the point, because the variable that decides your profitability is how many minutes each client takes, not how many cents they cost.
So the useful exercise is not a margin calculation. It is a time audit. Log every client contact for a month, with duration. Almost every reseller discovers the same shape: a small number of accounts generate most of the load, and they are rarely the largest ones. Price your tiers around that data and the business works; price them around the plan fee and it does not.
The four things that break at forty accounts
Anything you do by hand. Individually written welcome emails, passwords typed at the keyboard, DNS edited from memory, packages built ad hoc per client. Build one package in WHM, name it something a client would recognise, and create every account from it — this is the fix for three of the four problems on this list.
Disk. Reseller 1's 30 GB is generous for brochure sites and disappears when mailboxes accumulate across twenty trading clients over three years. Quota the mailboxes, review the aggregate quarterly, and remember the step to Reseller 2 is a line change on your account rather than a migration of anybody's site.
The support inbox. Forty clients without canned replies is a job; forty clients with a documented answer to each of the six recurring questions is an hour a week. Write the six answers before you need them.
Your own memory. Which client is on which package, whose domain renews when, who has been told what about scope. At forty accounts this stops fitting in your head, and manual billing starts costing more in missed renewals than a WHMCS licence does — resold here at $6.99/mo, and the reseller plans are ready to wire into WHMCS billing.
Where the white label can still leak
Bounce messages. A rejected email carries hostnames and IP addresses in its headers, and a curious client will paste them into a search engine. Nothing about a white label prevents this; getting deliverability right at onboarding is what makes it rare.
Support escalation. The moment you forward a supplier's reply to a client verbatim, the label is gone. Rewrite escalated answers in your own voice — it takes two minutes and it is the difference between being a supplier and being a middleman.
The domain and the DNS. If client domains are registered in your name, you have not white-labelled anything, you have created a hostage situation that will end badly. Register in the client's name, keep operational control of the zone if you want it, and let the ownership sit where it belongs. It is also the only version of this arrangement that survives a client's solicitor reading the contract.
What you set, and what we set
You set the packages, the names, the limits and the prices. Overselling is switched on from the start, so you can advertise realistic allowances rather than pessimistic ones. We set the platform underneath: NVMe, LiteSpeed, Imunify360, daily backups and a desk that answers around the clock.
Setup is free and reseller hosting carries a 7-day money-back window, so the whole workflow — package, nameservers, welcome email, first test account — can be built and tested before a client exists.
- WHM for you, a cPanel of their own for every client
- Private nameservers under your own brand
- Overselling enabled from the first day
- Ready to wire into WHMCS billing
Why Hosting Seller
On every plan, as standard
Under a dollar a client at scale
Plan fee plus $0.40 per active user means the marginal cost of one more account falls as the book grows.
Per-client isolation by default
Each client gets their own cPanel account, so one compromised site is one client's incident rather than your whole book's.
Limits you set per package
You decide what each account gets, which is what keeps a runaway process from becoming everybody's afternoon.
Private nameservers on your brand
The client's DNS, WHOIS and panel all point at your business rather than at a supplier they never chose.
Free setup, 7-day window on reseller
Build and test the entire workflow before your first client exists, at no cost and with a window to change your mind.
Ready for WHMCS billing
The plans wire into WHMCS when manual invoicing stops scaling; the licence itself is resold here at $6.99/mo.
First Steps
From choosing to live
- 1
Build the packages before the first client
Two or three named packages in WHM with deliberate disk and mailbox quotas — never create an account by improvising limits.
- 2
Point private nameservers at your own brand
ns1 and ns2 on a domain you own, set before you sell anything, so no client is ever migrated onto them later.
- 3
Run a time audit for one month
Log every client contact and its duration; the distribution, not the plan fee, tells you what your tiers should cost.
- 4
Write the six answers you keep giving
Canned replies for the recurring questions turn forty accounts from a job into an hour a week.
In the Box
Packed with every plan
- A separate cPanel account for every client, without exception
- Private nameservers on a domain you own
- Named packages with deliberate disk and mailbox quotas
- A branded welcome email with settings as screenshots
- Overselling ratios chosen rather than left at default
- Aggregate disk and bandwidth reviewed quarterly
- Canned replies for the six recurring questions
- Client domains registered in the client's own name
- Escalated supplier replies rewritten in your own voice
- A tested full-account backup and restore before your first handover
Across the Counter
Things people ask us all the time
How many client accounts before Reseller 1 stops being enough?
Rarely because of the account count — Reseller 1 allows 100 — and almost always because of disk. The 30 GB of NVMe is comfortable for brochure sites and gets tight once twenty trading clients have three mailboxes each and three years of attachments. Watch aggregate disk quarterly; the move to Reseller 2 at $29.99/mo with 60 GB is a line change on your own account rather than a migration of client sites.
What is the correct way to price overselling?
Sell the allowance a typical account will never approach, and size your own plan on what your accounts actually consume in aggregate rather than on what they were sold. Overselling is enabled from the start precisely because idle sites do not use their allocation. The failure mode is not a technical one — it is selling a generous package to a client type that genuinely uses it, several times over, without noticing the aggregate move.
Should client domains be registered in my name or theirs?
Theirs, always, even when you place and pay for the order. Registering in your own name turns every DNS change into a bottleneck and turns an ordinary parting into a dispute. Keep operational control of the zone if that suits your workflow; ownership belongs to the client. Domains registered free with an annual hosting order renew at ordinary list price and can move once the registry's usual 60-day lock has passed.
Do I need WHMCS, and when?
Not at first. Under about ten accounts a spreadsheet and standing orders work. Past that, the cost of manual billing shows up as missed renewals, reconciliation time and clients on prices you forgot to change. A WHMCS licence is resold here at $6.99/mo and the reseller plans are ready to wire into it. The trigger is usually the first renewal you miss entirely.
What does the 7-day window on reseller hosting actually cover?
The reseller hosting fee. The refund position across the catalogue is 30 days on shared, business, WordPress and WooCommerce hosting and 7 days on reseller; VPS and dedicated servers are provisioned to order and sit outside it, as do domain registrations, because the registry takes that fee immediately. Knowing the exact shape matters more to you than to your clients, since you are the one writing your own terms on top.
Read next
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Moving your site to another host? Start with this checklist.
A step-by-step order of work for a move your visitors never spot: which files to copy first, how to carry email across without losing one message, the right moment to repoint DNS, and the two mistakes behind nearly every hour of downtime people ring us about.
Open the account before the first client.
Setup is free, overselling is on from day one, and Reseller 1 starts at $14.99/mo plus $0.40 per active user.
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