Product Mix
Two products, two support profiles: builder or WordPress
Half your enquiries want a five-page site for a plumber and half want a platform, and quoting both the same way is how a client list becomes unprofitable.
Straight answer first
Sell the builder to clients who will never change the site and WordPress to everyone who will, because the deciding factor is not capability, it is how many tickets each product generates in month six.
Both sit on the same shelf, so this is a product-mix decision rather than a platform war. The builder carries 10 GB, one site, over a hundred templates, free SSL and daily backups, and it generates almost no support. WordPress carries everything a client will ever ask for and a maintenance obligation to match. Charge accordingly and both are profitable; charge the same for both and one of them is not.
Written by the Hosting Seller staff · Checked 4 August 2026
NVMe
Storage in every package
Free
Domain on the first year
99.9%
Uptime commitment held
Flat
Price when it renews
This page is for whoever writes the quotes. A trades business wanting five pages and a contact form is a different commercial animal from a company that will want a members' area by spring, and pretending otherwise is how agencies end up doing unpaid work for their smallest accounts.
The useful test is not what the client wants today. It is how many times they will ask you to change something in the next two years, and whether the platform lets them do any of it themselves.
The two client types already on your list
The first type buys a website the way they buy a sign for the van: once, correctly, and then they would like never to think about it again. Their site is five pages, a gallery and a phone number. Every hour you spend maintaining a WordPress install for them is an hour nobody is paying for.
The second type treats the website as a working part of the business. They will want a booking system, then a newsletter integration, then a members' area, then an import from a spreadsheet. They need WordPress, and they will happily pay a care plan because the site earns.
Sorting an enquiry into the right pile during the first call is the highest-value ten minutes in this whole business. Get it wrong in either direction and you either lose the job on price or win it and regret it.
Support minutes per product, which is the real price
A builder site has almost no moving parts: no plugin updates, no version compatibility, no vulnerability announcements, no rollback after a bad Tuesday. Templates are mobile-ready and the AI drafts the first pass of the pages, so even the build is short.
A WordPress site is a small software project you have agreed to maintain. Core and plugin updates can be automatic on managed accounts, and staging copies mean you can test before you push, but the obligation does not disappear — it becomes scheduled work that has to be inside the fee.
Cost both properly. Take one real client of each type, count the minutes they consumed last year, and compare against what you charged. Most agencies find the builder clients subsidise nothing and the WordPress clients subsidise everything, which is the wrong way round.
When a builder client outgrows the builder
It happens, and it should be a planned upgrade rather than an embarrassment. The domain stays where it is, the mailboxes stay where they are, and the content moves into a WordPress install on an account you control. The client keeps their address and their email; only the site is rebuilt.
Set the expectation at the sale. Tell them plainly that the builder is a finished product rather than a foundation, and that moving later means a rebuild you will quote for. Clients forgive a stated limitation and never forgive a discovered one.
Keep the upgrade path inside your own shelf so the conversation is 'we will move you up a tier' rather than 'we will move you to another company'. That is the difference between an upsell and a churn event.
Selling both without confusing your price list
Name the tiers after outcomes, not technologies. A client should be choosing between something like a presence tier and a working-site tier, with the platform decided by you as part of the recommendation.
Make the included items identical across both so the comparison is about capability rather than what you have withheld: SSL on every site, daily backups, mailboxes on the client's own domain, and a domain free for the first year on annual orders.
Then hold the line on the cheap tier. The builder tier is profitable precisely because it is narrow; the moment you start doing WordPress-shaped favours on a builder price, you have invented the worst product on your list.
Two products, one supplier
The builder and managed WordPress sit on the same platform and the same login, so your price list can have a bottom rung without your operations having a second supplier.
Setup is free on both, the renewal figure matches the order figure, and every tier arrives with SSL, daily backups and mailboxes on the client's own domain rather than as extras you have to absorb.
- A cheap rung that does not cost you support
- Upgrade path inside your own shelf
- Same essentials included on both
- Domain free for year one on annual orders
Why Hosting Seller
On every plan, as standard
A bottom rung worth having
Over a hundred mobile-ready templates and an AI first draft, so a five-page job takes an afternoon and generates almost no tickets.
A top rung worth maintaining
Managed WordPress with staging copies, automatic updates and WP-CLI, so care plans are scheduled work rather than firefighting.
One supplier, one login
Both products on the same account, so adding a cheap tier does not add an operational relationship.
Identical essentials
SSL, daily backups and mailboxes on the client's own domain included on both, so your tiers compete on capability.
Upgrades that stay yours
When a builder client outgrows the builder, the next step is a tier of yours rather than a competitor's proposal.
Prices that hold
The renewal figure matches the order figure, so a fixed client price does not quietly become a loss in year two.
Price Tags Compared
How we compare with the household names
Typical sign-up and renewal prices across the market, set next to ours — the second number most comparison charts leave off.
| Line item | Hosting SellerBest seller | Typical big-brand host | Typical budget host | Typical loss-leader |
|---|---|---|---|---|
| Entry price / mo* | $2.42/mo | $4–$6 | $2–$4 | $1–$3 |
| Price at renewal / mo | $2.42/mo | $10–$15 | $8–$12 | $4–$6 |
| Renewal price on the entry plan is unchanged | ||||
| SSL on every plan | ||||
| Site migration included | ||||
| The entry plan uses NVMe storage | ||||
| Entry plan gets a backup daily | ||||
| Live human support, 24/7 |
*The number in our column is the cheapest plan on our shelf, priced on an annual term and pulled live from the very catalogue that feeds the pricing page, so it cannot drift out of date. Other columns show the ranges shared hosting tends to advertise inside each bracket: introductory rates that normally ask for a one-to-four-year commitment, then climb once that term expires. Naming individual competitors and printing their prices is something we have stopped doing. A figure we cannot re-check on the day you read it has no business sitting in front of you. So compare us with whoever you are genuinely weighing up, and read the renewal line first. That line tells you more than the headline ever will.
First Steps
From choosing to live
- 1
Sort the enquiry in the first call
Ask how often they expect to change the site and whether anything will ever need to connect to it. Two questions, and the product chooses itself.
- 2
Count last year's minutes per client type
Take one real builder client and one real WordPress client, total the support time each consumed, and check both prices against reality.
- 3
State the builder's ceiling at the point of sale
Say what it cannot do and what an upgrade would involve. A stated limitation is a feature of your honesty; a discovered one is a complaint.
- 4
Write both tiers with the same inclusions
Same SSL, same backups, same mailboxes. Differences should be about capability, never about what you have quietly withheld from the cheaper client.
In the Box
Packed with every plan
- A builder tier with 10 GB, one site and over a hundred mobile-ready templates
- Managed WordPress tiers from a single site up to a hundred
- Free SSL on every site you host, on both products
- Daily backups on both, with restores you can run
- Mailboxes on the client's own domain included rather than sold separately
- A domain registered free for year one on annual orders
- Staging copies on the WordPress side for testing before you push
- Softaculous one-click installs for the builds you repeat
- Both products on one login, so the upgrade path stays inside your shelf
- Free setup and a renewal price that matches the order price
Across the Counter
Things people ask us all the time
Should I offer a builder tier at all, or push everyone to WordPress?
Offer it, and be strict about who gets it. A client who will never change their site is unprofitable on WordPress and comfortably profitable on a builder. The mistake is not having a cheap tier, it is doing expensive work at the cheap tier's price.
Can a client move from the builder to WordPress later without losing anything?
The domain and the mailboxes stay exactly where they are; the site itself is rebuilt rather than converted. Say so at the sale, quote the rebuild honestly when it comes, and keep both tiers on your own shelf so the upgrade is a conversation with you rather than with a competitor.
Which product generates fewer tickets in month six?
The builder, by a distance. There are no plugin updates, no version conflicts and no vulnerability announcements, so the only contact is usually a content change. That silence is the product's actual value to an agency, and it is why the tier can be priced low and still work.
Do I white-label the builder the same way as a cPanel account?
The mechanics differ, so check what a client sees before you sell the first one — the login route, the address bar during editing, and anything printed on outgoing mail. Whatever the product, the rule is the same: nothing your client reads should name a company above you.
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Build a price list that pays.
A low-touch builder tier and managed WordPress on the same login, both with SSL, backups and mailboxes included.
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